app promotions | Games Marketing
The first step to promoting your app is to research what your competitors are doing. Try to find apps that are similar to yours or in the same category. Take a look at their app description, reviews, and then Google the app’s name to see which media outlets or sites have mentioned them. Use what you find as the foundation for your app promotion strategy.
Go social to help promote your app. Join various social media platforms like Twitter, Facebook, Instagram and YouTube to connect and build a following around your app. If you’re working with a limited budget, this strategy is one of the few that’s free to do but still capable of delivering great results. Try to post about your app, tweet screenshots, and videos. Create videos showcasing your app and post it on YouTube. Try to join forums related to your app’s niche and social news sites like Reddit.
Another way to promote your app is to get press coverage. Gaining media coverage can boost your exposure and increase downloads. To get started, make sure you have a landing page or blog dedicated to your app. Then write a press release and build your press kit. Press kits contain promotional materials like screenshots, videos, and necessary information to make it easier for people to learn more about your product. Use this, along with your research to help you pitch to journalists, bloggers, and reviewers within your niche.