How to increase app downloads

How to increase your app downloads.

Once your app is up and functional, the next step crucial to its success is the app getting enough downloads and reviews. This part can be extremely tricky as a lot of developers believe that this is the part that’s beyond their control. However, that is not the case at all. Ensuring higher downloads and app reviews are things that are most certainly within the control of developers. Here are a few things that developers must keep in mind to increase downloads:

Localize your descriptions:

The description must be well thought out and structured. You must also make sure that you get your description translated into commonly use languages. Even though Google offers to automatically translate things for its users it ends up making some very silly mistakes so it’s better to manage the translations yourself.

Keywords matter a lot:

The importance of keywords cannot be emphasized upon enough. You need to make sure that your keywords are well researched and that you include these keywords in your descriptions. You can use the Adwords Keyword tool in order to find synonyms for your keywords. That can help you increase your app ranking significantly and will also help boost downloads.

Video clips help:

If a picture is worth a thousand words, a video has to be worth a million. Videos are an excellent source to promote your app in a way that your downloads start increasing as a result. Many developers may take videos as a DIY project. However, that’s not the approach that should be taken. Hire a professional to do this for you so that you can truly reap the benefits that come with a video.

Restricted discounts:

Free or half-price things always attract people. That is exactly what you need to do. Introduce a free or a half price trial period for your app if it is a paid app. This will encourage potential users to become actual users. Also make sure that you allow easy payment solutions so that users don’t back out only because of the hassle that the payment procedure comes with.

Study your users:

It is of paramount importance for you to figure out your users. You must know exactly what they want from your app. Only if you know your users perfectly will you be able to promote your app effectively which will result in higher downloads for your app. For this, you need to take analytics seriously. Make sure the data you get is utilized properly so that you can figure out what your users want.


Basically, promoting your app properly is the key to success when it comes to attaining higher downloads. If you fail to promote your app properly, you won’t be able to improve your downloads no matter how hard you try.