App marketing: Free ways to market your both iOS and Android app

App marketing can be very tricky and can also require large sums of investment at times. However, not all methods of app promotion need to be expensive. In fact, some don’t even have to be paid for at all! While it is true that many free methods of app promotion may not be as highly effective as paid methods, you can’t completely ignore the free methods as well. There are numerous free options for you to avail in order to promote your app successfully. Let’s take a look at some of these methods and how they can help improve your app’s marketing process.

Put up posts on Pinterest:

Pinterest is more popular than you think. Unlike other social media networks, where text is perhaps as important as your audio-visual aids, Pinterest allows you to focus on just the videos, images and infographics. You can make use of this and engage your potential customers in a way that may not have been possible otherwise. You can even make it more interactive and add photos of happy users. This will make your users happy and will encourage new people to become users too. Holding contests is also another technique you can use on Pinterest.

Run a contest:

As mentioned earlier, running contests can really help you out with your app promotion strategies. Why exactly should you run contests? The answer is simple. This is the best possible way to make yourself more interactive with your clients. You can base your contests on generating more exposure for your app e.g. you can create a contest based on generating likes on Facebook or you can choose people at random to reward them in some way. This is going to be excellent for the promotion of your app as a lot more people will now hear about your app.

Facebook groups are useful:

Facebook groups are very helpful, particularly because they have the potential to connect you to similar people who can help you out with a lot of things. Not only will you be able to get your app more exposure, you will also be able to make any necessary changes to your app and improve it significantly based on what feedback you get.

Take negative reviews very seriously:

Don’t be the person who take criticism negatively. You must ensure that you can handle criticism well. You should be obsessive about resolving issues identified in negative reviews. The quicker you are to respond to these issues, the better it will be for your app.

Sometimes the most basic of factors can affect our marketing efforts. Therefore it is advisable for developers to pay attention to minute details while designing their marketing strategy.